The Twist at the Crossroads

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Alexis Pratsides Founder / MintTwist

The path from developer to founder is not always through a single app or product. Many developers take the path of putting their code to use for others. Alexis Pratsides, founder of MintTwist, began his coding journey at a direct marketing company and later founded his own full-service agency in 2002.

Many developers we talked to noted a key moment of decision. For Alexis, that moment came in the form of a layoff. “I trained as a software engineer and my first job was at an agency. I was working on large projects for blue chip companies. We were writing software for Dell to manage desktop applications. The business I was working for went through rapid growth and scaled their business up, but the clients didn’t materialize, so I was laid off. I had to decide, do I get another job or do something for myself? I decided to give it a go.

No matter the industry, when you make the transition from developer to founder, there are things that must be left behind; sometimes, it’s the very thing that brought you there. In a situation like Pratsides, you are no longer the developer in the business, but the founder. Pratsides notes, “Suddenly, you have the rest of the process to start thinking about and there’s so much more you have to learn how to do.” Accounting, pricing, marketing, it is all a side of business that he had never really seen.“I miss just plugging in and coding all day. You love getting a kick out of solving a problem, fixing a bug, doing something really clever, the buzz of getting that project done; that’s never going to go away. You do miss it.” Although, he does note that you are rewarded in other, equal ways. Becoming a mentor, taking on community projects, or other tasks such as that can bring that same enjoyable experience to your new role. His best advice when building a great team is to “hire people who have the same DNA as the business so the people who join are in sync. You can always upskill people, but if they don’t fit in culturally, it’s hard to make that work.” Ultimately, regardless of the journey and industry, Pratsides presents some sound advice if you’re considering whether or not to take the leap. “So, if you’re thinking about wanting to do it, there’s a high chance you should give it a go at some point. Much better to have tried it, and if it doesn’t work out, you can always go back.” Whether you are hoping to found your own company based

“I miss just plugging in and coding all day. You love getting a kick out of solving a problem, fixing a bug, doing something really clever, the buzz of getting that project done; that’s never going to go away. You do miss it.” Although, he does note that you are rewarded in other, equal ways. Becoming a mentor, taking on community projects, or other tasks such as that can bring that same enjoyable experience to your new role.His best advice when building a great team is to “hire people who have the same DNA as the business so the people who join are in sync. You can always upskill people, but if they don’t fit in culturally, it’s hard to make that work.” Ultimately, regardless of the journey and industry, Pratsides presents some sound advice if you’re considering whether or not to take the leap. “So, if you’re thinking about wanting to do it, there’s a high chance you should give it a go at some point. Much better to have tried it, and if it doesn’t work out, you can always go back.” Whether you are hoping to found your own company based

His best advice when building a great team is to “hire people who have the same DNA as the business so the people who join are in sync. You can always upskill people, but if they don’t fit in culturally, it’s hard to make that work.” Ultimately, regardless of the journey and industry, Pratsides presents some sound advice if you’re considering whether or not to take the leap. “So, if you’re thinking about wanting to do it, there’s a high chance you should give it a go at some point. Much better to have tried it, and if it doesn’t work out, you can always go back.” Whether you are hoping to found your own company based

No matter the industry, when you make the transition from developer to founder, there are things that must be left behind; sometimes, it’s the very thing that brought you there. In a situation like Pratsides, you are no longer the developer in the business, but the founder. Pratsides notes, “Suddenly, you have the rest of the process to start thinking about and there’s so much more you have to learn how to do.” Accounting, pricing, marketing, it is all a side of business that he had never really seen. “I miss just plugging in and coding all day. You love getting a kick out of solving a problem, fixing a bug, doing something really clever, the buzz of getting that project done; that’s never going to go away. You do miss it.” Although, he does note that you are rewarded in other, equal ways. Becoming a mentor, taking on community projects, or other tasks such as that can bring that same enjoyable experience to your new role. His best advice when building a great team is to “hire people who have the same DNA as the business so the people who join are in sync. You can always upskill people, but if they don’t fit in culturally, it’s hard to make that work.”Ultimately, regardless of the journey and industry, Pratsides presents some sound advice if you’re considering whether or not to take the leap. “So, if you’re thinking about wanting to do it, there’s a high chance you should give it a go at some point. Much better to have tried it, and if it doesn’t work out, you can always go back.” Whether you are hoping to found your own company based

Ultimately, regardless of the journey and industry, Pratsides presents some sound advice if you’re considering whether or not to take the leap. “So, if you’re thinking about wanting to do it, there’s a high chance you should give it a go at some point. Much better to have tried it, and if it doesn’t work out, you can always go back.” Whether you are hoping to found your own company based around a single app or software, or if you are wanting to build a full-service agency, the only thing you can do is give it a solid try.

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